British neo-thrash-metal band Senser’s conquering of America didn’t happen at the recent South By Southwest Music & Media Conference in Austin, Texas.
Maybe the next go around, says singer Kerstin Haigh, who’s not taking the discarding too serious.
“By the time we got on stage,” Haigh says, “everyone decided to leave because they didn’t know us. They had no good reason to stay. I think we played to only about 100 people, but the crowd that was there enjoyed it and we were pleased with our show. I just wish we had a bigger crowd.”
Perhaps once word gets around about Senser’s highly touted debut album, “Stacked Up” (out April 4 on A&M), they will change their tune.
The British press has gushed over the seven-member band’s eclectic merger of thrash, rap and Eastern influences, likening their verbal onslaughts to Rage Against the Machine. The commercial energy is there as well: they’ve had chart hits with “No Comply,” “Switch” and “Eject,” the latter of which was the top-selling indie single of 1993 in England.
“Stacked Up” is well over a year old, and Haigh attributes the long delay in releasing it stateside to promoters not being able to pin a label on them and uncertain how to market them.
“I’m quite happy about it taking time to be released in the states,” she said. “America’s quite a big place to hit. You don’t want to leap into there without complete security in what you do.
“We’ve managed to get a fairly good control on our music now, and live we really know what we’re doing, but if we had done it a year or two years ago, it could’ve been too early and we might not have had the energy to give it.”
More updates: Joe Henry, Marcus King, Lily Kershaw, Poliça, Sarah Brightman, Jerry Leger, Simple Minds, Grateful Dead, etc