Interviews no image

Published on August 14th, 1997 | by Gerry Galipault

0

Rule 62 controls its fate

For a band that didn’t have a sacred demo tape to pass out to record company executives, Southern California’s Rule 62 sure commanded a lot of attention.

Singer Brian Coakley likens the big-label genuflections to “a feeding frenzy.”

“We had a tape, but we didn’t like it, so no one got to hear it,” Coakley said recently. “The first label who became interested in us was Geffen. They came in and we did a little showcase at a rehearsal studio, and they offered us a deal.

“Then Trauma became interested, and we did the same thing for them, a showcase. They kept saying, ‘Do you have a tape?’ and we’d say no. Then we decided, ‘Screw these rehearsal studio gigs.’ They were so sterile.”

So many other labels wanted to hear the new talk of the town in Los Angeles – Epic, Capitol, Elektra, Atlantic, WORK, Maverick – that the rock quartet set up shop at the Dragonfly and played once a week at 7:30 p.m. sharp. Each gig was packed with industry people. A few weeks later, the group narrowed down its wish list to Capitol, WORK and Maverick. By then, they already had a demo, financed by one of the labels.

“Capitol and WORK hesitated for like a day,” Coakley said. “Guy Oseary (at Maverick) called us and said he had one of the songs stuck in his head, ‘Believed,’ and he wanted to meet with us. (Label head) Freddy DeMann says, ‘We want you; whatever you want, you got it.’ “

On July 29, Rule 62 got what it wanted, its self-titled debut, produced by Ron Saint-Germain (Soundgarden, 311, Tool). Coakley, guitarist Jon Goodell, bassist Eric Banks and drummer Johnny Knight rewarded Maverick’s faith in them with a thoughtful and infectious album. Tracks such as “Drown” (the first single), “Maybe I Will” and “She Sells” form a palatable package.

It has been a long time coming for Coakley, formerly of the indie rock group Cadillac Tramps.

“The end of Cadillac Tramps was painful,” he said. “We weren’t getting along, even though things were going well. We had a deal with Epic on the table, and we still broke up. When things didn’t happen right away, for like a year, it was tough.

“There were no shows, nothing happening, and there were lots of offers to get back together with Cadillac Tramps, which I knew would be a bad deal. I mean, you have to stick to your principles. If you break up for a certain reason, then money’s not a reason to get back together.”

Coakley made the wise choice, formed Rule 62 and set a specific goal: to record an “album,” not three singles and filler.

“I think one of the problems is that most people aren’t aware of what they’re doing or that they don’t seek other opinions,” he said. “A lot of bands actually believe all the songs on their record are good, but they’re not all good. I’ve always made an effort to make sure every song recorded is a good song. I write an incredible amount of songs, and I could never shirk on any one of them.”

BWF (before we forget): Rule 62 reigns on the Web @ www.rule62.com.

Tags: ,


About the Author

Gerry Galipault debuted Pause & Play online in October 1997. Since then, it has become the definitive place for CD-release dates — with a worldwide audience.



Comments are closed.

Back to Top ↑
  • BEST OF THE WEB

     

    Entertainment Weekly names Pause & Play one of “the 100 greatest Web sites”

  • Album Release Dates

    * Release dates are subject to change due to the ongoing impact of the COVID-19 pandemic

    May 22, 2020 » Carly Rae Jepsen, The 1975, Indigo Girls, The Airborne Toxic Event, Steve Earle and The Dukes, Badly Drawn Boy, Dennis DeYoung, Reckless Kelly, Victor Wainwright and the Train, etc.

    May 29, 2020 » Lady Gaga, The Killers, Kip Moore, Diplo, New Found Glory, Lewis Watson, The White Buffalo, Jaime Wyatt, Holy Hive, Protomartyr, etc.

    June 5, 2020 » Hinds, G-Eazy, Sarah Jarosz, GoGo Penguin, Four Tet, Courtney Marie Andrews, Dion, Mt. Joy, Trixie Mattel, Rolling Blackouts Coastal Fever, Peter Schilling, etc.

    June 12, 2020 » Norah Jones, The Aces, Built to Spill, Jack Garratt, Larkin Poe, Boney James, Kree Harrison, Eric Hutchinson, The Sounds, Gone West, etc.

    More New Releases » June 19 and Beyond: Gabby Barrett, Bob Dylan, John Legend, Jessie Ware, Paul Weller, Lamb of God, Clint Black, Grey Daze, Larkin Poe, Hinds, Willie Nelson, Empress Of, Sparks, Brett Eldredge, Glass Animals, Margo Price, The Jayhawks, The Streets, Rufus Wainwright, Fiona Apple, Ellie Goulding, The Pretenders, Bush, Samantha Crain, Lori McKenna, The Psychedelic Furs, Luke Bryan, Deep  Purple, Katy Perry, Rumer, Ronan Keating, X, Disclosure, Gregory Porter, Bettye LaVette, Lana Del  Rey, Blitzen Trapper, Alanis Morissette, Keith Urban, and many more.

    More Upcoming Releases » Albums coming in 2020 but yet to be scheduled




    Elton John loves Pauseandplay.comDeals of the DayBest SellersSennheiser MOMENTUM 2 Wireless Over-Ear HeadphonesIE 400 Pro In-Ear Monitors

  • New Merch at Hot TopicSave on Tablets at Walmart.comBand T-ShirtsTurntables & AccessoriesHome Audio SystemsAmazon Tap $40 OffSave up to 90% on Textbooks

    NOTE: Pauseandplay.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. We also participate in other affiliate programs.

  • Love Pauseandplay.com? We do, too … Help us keep it going. (Every little bit helps.) We ♥ u.




  • Recent Posts

  • Connect on Facebook

  • On Twitter