When ReverbNation approached me in March 2014 about partnering with Pauseandplay.com, I didn’t know what to expect.
They gave me access to a private dashboard, which featured every artist that submitted their music to be added to Pauseandplay.com’s massive new-music release schedule. Hundreds made submissions in just a few days; it was overwhelming. Where the heck do I start? I thought to myself.
Well, you start at the beginning. 🙂
The very first song I cued up at ReverbNation allayed my fears, and it remains my favorite ReverbNation-affiliated song to date: Ian Roberts’ “Sweetlove Butterfly.”
The British singer-songwriter sounded like such a breath of fresh air in an age of overproduced, soul-less, cookie-cutter music. “Sweetlove Butterfly” would fit right in between The Beach Boys and James Taylor on the radio, with a little Henry Gross mixed in. It’s a genuine throwback to the breezy California pop of the 1970s.
The song came from Roberts’ “Come Outside and Play” EP, released on March 17, 2014. Weeks later, he released a music video for “Sweetlove Butterfly.” Directed and produced by Daniel Gentely, the smooth-sailing video featured the skillful Stratford Skaters strutting their stuff at a shopping mall in Stratford. It later won best music video at the St. Albans Film Festival.
What’s Roberts up to these days? He’s been touring France the past month, but he promises to give me a proper update later today (and I will add his comments when they come in). Till then, on with the countdown!