Interviews no image

Published on July 10th, 1997 | by Gerry Galipault

0

In the Great Pop North, eyes are on Treble Charger

Short or tall, skinny or weighty, black, white or of Asian descent. It doesn’t matter, Canadians are Canadians.

They’re a proud people. From Vancouver to Goose Bay, they love their country, their hockey, their Moosehead and their diversity. And they love their music.

Like Treble Charger.

On the Canada side of Sault Ste. Marie, this power-pop quartet entered their expanive, edgy track “Red” in a new-music talent search in 1993. The winner was to take home a whooping $100,000.

“But it went completely unnoticed,” bassist Rosie Martin said recently. “We thought, ‘Wow, what’s going on?’ The next year, we didn’t know what to do, what song to submit. We talked to a DJ there who was a judge, and we said, ‘What do we do?’ He said, ‘Enter ‘Red.’ It was a mistake last year. It was overlooked and got in the wrong pile. I’ll make sure it goes to the right pile.’ “

Sure enough, he got it right. Treble Charger finished second, but it came with a $25,000 check. That’s all they needed to finish their 1994 album, “nc-17,” and from there, it snowballed: “Red” became a modern-rock hit in Canada and the video saw heavy rotation on the MuchMusic channel. They opened for the Posies, Redd Kross, Sebadoh and Radiohead, and their ’95 follow-up, “self=titled,” whipped up a major-label frenzy. RCA signed them, and now their third album, “Maybe It’s Me,” featuring a rerecording of “Red,” is closing in on a July 29 release.

“The record company wanted us to redo ‘Red,’ and we wanted to redo it too simply because we weren’t happy with the low-budget recording the first time around,” Martin said. “It’s the song that won’t go away.”

On “Maybe It’s Me,” Martin and band mates Trevor MacGregor (drums) and co-singer-guitarists Greig Nori and Bill Priddle display an obvious affinity for vintage rock while deftly avoiding sounding overly derivative. Martin gives some of the credit to producer Lou Giordano (Crash Test Dummies, Goo Goo Dolls, Paul Westerberg).

“We made the record we always wanted to make,” Martin said. “When we were making our own records, we didn’t have the money or the budget or the equipment. When we played back the track ‘Mercury Smile,’ which is one of my favorite songs on the album, it was like ‘Holy cow, this really works.’ We didn’t realize till then how good it was.”

BWF (before we forget): Get juiced with Treble Charger on the Web @ www.treblecharger.com.

Tags: ,


About the Author

Gerry Galipault debuted Pause & Play online in October 1997. Since then, it has become the definitive place for CD-release dates — with a worldwide audience.



Comments are closed.

Back to Top ↑
  • BEST OF THE WEB

     

    Entertainment Weekly names Pause & Play one of “the 100 greatest Web sites”

  • Album Release Dates

    * Release dates are subject to change due to the ongoing impact of the COVID-19 pandemic

    Sept. 24, 2021 » Mickey Guyton, Steely Dan, Ringo Starr, G-Eazy, Esperanza Spalding, Angels & Airwaves, Natalie Imbruglia, Donald Fagen, Japanese Breakfast, Sufjan Stevens & Angelo De Augustine, Alessia Cara, Vangelis, Anthony Hamilton, X Ambassadors, Billy Strings, Jesse Malin, Poppy, etc.

    Oct. 1, 2021 » Metallica, Tony Bennett & Lady Gaga, Brandi Carlile, The Doobie Brothers, Yes, the The, Ministry, Strand of Oaks, Roger Taylor, Newsboys, Asleep at the Wheel, Dar Williams, etc.

    Oct. 8, 2021 » James Arthur, James Blake, Josh Turner, Ladyhawke, Sam Fender, Billy Bragg, Natalie Hemby, Old Dominion, Trivium, Hiromi, LP, BADBADNOTGOOD, The Record Company, The Wild Feathers, The Velveteers, Shannon Lay, etc.

    More New Releases » Oct. 15 and Beyond: Coldplay, Santana, Kelly Clarkson, Zac Brown Band, FINNEAS, Tom Morello, Johnny Marr, JP Cooper, Lilly Hiatt, Men Without Hats, Elton John, Lana Del Rey, Lady A, Duran Duran, My Morning Jacket, Dream Theater, Ed Sheeran, Mastodon, Migos, Black Veil Brides, They Might Be Giants, ABBA, Diana Ross, Bullet For My Valentine, Steve Perry, Hanson, Aimee Mann, Nathaniel Rateliff & The Night Sweats, Rod Stewart, Courtney Barnett, Eric Clapton, Damon Albarn, Allen Stone, Taylor Swift, Robert Plant | Alison Krauss, Sting, Jason Isbell and the 400 Unit, Paul Weller, Underoath, and many more.

    More Upcoming Releases » Albums coming in 2021 and 2022 but yet to be scheduled

    Elton John loves Pauseandplay.comDeals of the DayBest SellersSennheiser MOMENTUM 2 Wireless Over-Ear HeadphonesIE 400 Pro In-Ear Monitors

  • New Merch at Hot TopicSave on Tablets at Walmart.comBand T-ShirtsTurntables & AccessoriesHome Audio SystemsAmazon Tap $40 OffSave up to 90% on Textbooks

    NOTE: Pauseandplay.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. We also participate in other affiliate programs.

  • Love Pauseandplay.com? We do, too … Help us keep it going. (Every little bit helps.) We ♥ u.

  • Recent Posts

  • Connect on Facebook

  • On Twitter